Sherry’s love for language and art emerged as she grew up on a farm reading, drawing, wandering, imagining. Fast-forward past BA in English, halfway through law school (didn’t want to be a lawyer after all), MA in English and a start in PR. She added a marketing edge to her PR job at the museum that is now The Contemporary Austin. 

From there she got an education in marketing and PR from A to Z over several years at Sherry Matthews Group and continues to work with the agency today. She started her own firm in 1989.

Sherry has conceived and implemented successful programs and projects for clients ranging from professional service firms, retail businesses and restaurants to nonprofit organizations, public agencies and healthcare institutions. In multiple roles as marketing strategist, creative director, copywriter, and production manager, she has developed hundreds of materials for print, direct, video, radio, television and digital.

Large client or small, you benefit from acquired wisdom and know-how, plus pure delight in the process of learning about the people, purposes and products that make organizations distinct.

In the community, Sherry serves on the board of the Deborah Hay Dance Company. She is co-founder of the Breast Cancer Resource Center (BCRC) and currently a member of the BCRC's Leadership Society, and she is Board Member Emerita of Women & Their Work.

Photo © Ave Bonar